HUBLOT Design Prize in London

Hello Guys,

I hope you are well,and you are already enjoying your weekend! As you've already seen on my IG , this was a super busy week , full of events and exciting expiriences! Now I am in Como for something very very special (for more soon on this week's posts!), but I finally manage to find some time in order to share with you  my amazing experience of my last week express trip to London!

As you've already seen on my IG, last Friday, I traveled to London in order to attend the Hublot Design Prices 2017, at Serpentine Gallery in London!

For its third edition, the Hublot Design Prize was awarded to Carolien Niebling and her masterful project, The Future Sausage. The jury also honored the work of Jessi Reaves with a special CHF 25,000 prize. This prize is considered to be a career booster with the aim of shining a light on the talent of an already accomplished designer, by offering them the exposure they need in order for the future their name will be alongside those of the well-known greats. A prize that rewards design in the Hublot spirit, that seeks designers with an innovative way of thinking and creating; an anti-conformist and pioneering form of expression, the desire to constantly push boundaries, and go beyond what already exists.

Design occupies a central place in the history and success. In 1980, when Carlo Crocco founded Hublot, he afforded his watches a particular design and an innovative natural rubber strap. More than 20 years later, the meeting of Carlo Crocco and Jean-Claude Biver changed Hublot's future forever. In 2004, Jean-Claude Biver and Ricardo Guadalupe created the Big Bang and, with this, its iconic design was propelled amongst the ranks of the greats. More than ten years later, the Big Bang and its unmistakable case cut from various materials, its composite 'sandwich' construction and H-shaped screws through the bezel never fail to surprise and push the limits. Marked by innovation and audacity, combining the best materials with the precision of the Unico manufacture movement, the Big Bang watch seduces with its bold design and limitless creativity. Immediately recognisable, it embodies the design driven spirit of the brand.

Hublot created this prize in 2015 to celebrate and honour design and its Big Bang model. For this year the Hublot Design Prize has taken up residence in the pavilion of the Serpentine Gallery, a summer pavilion that is redesigned each year by architects, designers and renowned creators - none of whom have ever built anything on English soil before. This year, the pavilion was designed by Francis Kéré, the award-winning architect from Burkina Faso. Before this, Zaha Hadid, Frank Gehry, Jean Nouvel, Peter Zumthor, Herzog and de Meuron, to name just a few, have shared their design vision and architecture with the general public with their design of the summer pavilion. It is in this very building that Ricardo Guadalupe, Hublot's CEO, awarded the Hublot Design Prize 2017 to Carolien Niebling. The winner received a cheque for 100,000 CHF - intended to support the designer and to help them realise their work. It is a unique opportunity for the designer to gain exposure. 

The Hublot Design Prize 2017 rewards Carolien Niebling’s masterful work as well as her playful and original approach. Her sophisticated and extremely comprehensive research took the form of a two- pronged scientific and technical approach that led to a book titled ‘The Future Sausage’, one of this year’s finest publications.

 For this edition, the jury also decided to award a special prize for the innovative and experimental work of Jessi Reaves, who opens up a whole new vista and brilliantly asserts her singular vision hovering between art and design!

 The eight finalists of the Hublot Design Prize 2017:

Jun Murakoshi,  Thomas Eberwein,  Eric Morzier & Florian Pittet,  Carolien Niebling,  Xavier Mañosa,  Sabine Marcelis,  Jonathan Muecke, Jessi Reaves!

It was an amazing experience!

See below my full album of my day at Hublot Awards