Baselworld 2018 - LVMH Watch Division

Hello Guys,

I hope you are well and you had an amazing spring weekend! Me, as you've already seen on my IG posts and stories , last weekend I was in Basel, one more year for Baselworld 2018!Even if Baselworld is not yet finished, as last day of Baselworld is tomorrow Tuesday, because of some meetings today,  I couldn't stay more . So, today I am here to share with you what I saw in Baselworld 2018!

You know, I am big fun of watches and I really believe that the right watch could complete our outfit. Even if it is a daily outfit, a sporty or of course a formal outfit! I am so into to the watches, and I really like that huge events, where everyone of us has the opportunity to see live some of the latest products of the brands and also to see some not so usual happenings, as the amazing "Match of Friendship" at Hublot press event, and of course the celebration of the TAG Heuer partnership with China Aerospace Industry!

With 85 days before  the first match of the 2018 FIFA World Cup ™, Hublot brought the friends of football and football together! This "Match of Friensip" was between 2  that have never been this before!

Hublot has invited Usain Bolt to his first football match, in line with the "Be First, Be Unique, Be Different philosophy". The international sprint icon , is also an avid football fan and was able to use his talent in the team of José Mourinh!

On the other half of the field: Diegeo Maradona and his team. Referee of the match was Nicola Rizzoli with his Hublot Smart Watch, the Big Bang Referee 2018 FIFA World Cup Russia. There are sporting moments that become part of eternity. Hublot knows how to create such moments like no other!

Nothing was missing: the 4th referee's shield, the official mascot of the FIFA World Cup Russia 2018TM, Zabivaka, and the 2018 FIFA World Cup Russia Big Bang referee, who proved their skills right after their revelation.

On the wrist of international referee Nicola Rizzoli, thanks to Hublot's intelligent technology over the clock, he was able to follow the news of Goal Line Technology, the goal line, live during the match, just like in the 2018 FIFA World Cup Russia 2018TM Case will be.

At the beginning of the game, the two teams traditionally swapped their pennants according to the protocol. In addition to a ritual, this was also a symbol of a peaceful game that was under the sign of friendship. At halftime, a freestyle football presentation proved that you can do anything with a ball on your foot! The show act was by the group "Freestyle Football", consisting of 5 Polish freestylers with an impressive track record. The performance was part of their show, with which they were already on world tour.

In the end, Cuban hip-hop group Orishas fueled the crowd once again, before the Friend of the Brand, DJ Teddy-O, took over the turntables and made the entire evening all the more exuberant.Once again, Hublot proved to be a champion of football!

On the other hand, TAG Heuer on their press conference on Saturday,there was the celebration of the TAG Heuer partnership with China Aerospace Industry with a rover on the booth!

Together with China's Lunar Exploration Program (CLEP), TAG Heuer, the avant-garde Swiss watchmaker and Strategic Partner and Official Timekeeper of CLEP, held a science fair focused on aerospace during the Baselworld 2018 Show, presenting the magnificent achievements of the China’s aerospace industry to the whole world.

A lion dance show with strong traditional Chinese style wowed visitors to the science fair, where Jade Rabbit, China's first lunar rover, and Long March 5, China's large cryogenic liquid launch vehicle, were on display, attracting a lot of attention from the media and the public. Meanwhile, TAG Heuer unveiled two special edition watches specially designed to pay tribute to the China’s Lunar Exploration program. Jean-Claude Biver, President of the LVMH Watch Division and Chief Executive Officer of TAG Heuer, Andrew Wu, LVMH Group Greater China President, Mr. XuXingli, General Manager at Chang'E Aerospace Technology (Beijing) LLC, and Ms. Zuo Wei, Researcher at the National Astronomical Observatories Of China (NAOC) of the Chinese Academy of Sciences (CAS) and Deputy Chief Designer of CLEP Ground Application System, were all in attendance at the event!

On Staurday also, there was the  unveiling of the two special edition watches proved to be another testimony to the close partnership between TAG Heuer and China's Lunar Exploration Program.

Having drawn inspiration from the dark side of the moon, the TAG Heuer Carrera Heuer 01 CLEP Special Edition is limited to 100 pieces. Everything from the strap, to the dial, the chronographs and the bezel is black, with touches of luminescent points. Its 43mm diameter black PVD steel case features an in-house TAG Heuer movement, the Heuer 01. Setting the dark grey sandblasted dial off are gold plated black indexes, minute and hour hands that are coated with superluminova® luminescent materials to improve visibility. The case-back is engraved with the words "Official CLEP Watch" and a limited serial number. This exquisite timepiece boasts a unique charm that invites its wearers to feel like they are travelling through space exploring the infinite galaxy.

The second watch is a sporty Aquaracer with Calibre 5 Automatic, designed to conquer space. It is a technical watch that features the signature codes of the Aquaracer collection. It has a 43mm diameter case and ceramic black unidirectional turning bezel that is water resistant to a depth of 300 meters. To recall the partnership with the CLEP, the black opalin dial has a beautiful Moon design at 09H and the steel screw-down case back is engraved again with the Moon design and "Official CLEP Watch."

China has been working wonders in space exploration, and TAG Heuer looks forward to joining that effort. The science fair marks an important chapter in TAG Heuer's long story with space exploration, while also interpreting the brand spirit of TAG Heuer #DontCrackUnderPressure.

I was show excited that I had the opportunity to attend these events, and I really can't wait for Baselworld 2019