PRESENTATION OF X SNOW SPEEDIUM AND GV70 SNOW AT THE GENESIS STUDIO IN GENEVA

Hello Guys,

I hope you are well and enjoying your week. As I already mentioned on my last post, last Sunday I traveled to Geneva in order to attend a white Sunday Brunch at Genesis Studio, where I have the opportunity to see the two new Genesis Concept Cars: The Genesis X Snow Speedium & The GV70 Snow.

The two concept cars will be on display all this week until March 2 as part of an interactive installation from Black Space at the Genesis Studio in Geneva

Inspired by the Genesis design philosophy of "Athletic Elegance", the exhibition has been designed so that visitors are seamlessly integrated into the space and become part of the installation. Slowly rotating mirrors create a connection between the concept cars and the guests as they walk through a seemingly endless space with changing images and angles.

The Genesis X Snow Speedium is the natural evolution of the X Speedium Coupe Concept, which, like the X Concept and the X Convertible Concept, is part of the X Concept trilogy. The bold design studies demonstrate the brand's commitment to sustainable luxury and cutting-edge electric technology. The X Snow Speedium was first presented to the public in January 2024 during the World Economic Forum (WEF) in Davos.

The concept stands out with its "Matterhorn White" paint finish, which is reminiscent of the natural beauty of the Swiss Matterhorn. The color was specially designed to represent the purity and cleanliness of untouched snow. It reflects the harmonious coexistence of the raw power of the mountains and the immaculateness of the snow.

The GV70 Snow concept is the result of a collaboration between Genesis and Delta 4x4, a German company specializing in off-road accessories. The GV70 Snow is equipped with special winter sports equipment, including a custom-made roof rack with two 40-inch Vision X LED lights that ensure good visibility when exploring off-road at any time of day.

To redefine winter enjoyment, Genesis has entered into an exciting collaboration with Anavon, an exclusive ski brand from Switzerland known for producing customized skis with precision and craftsmanship. Both the X Snow Speedium and the GV70 Snow are equipped with a ski set that features Genesis' signature "Two Line" design. With the aim of enhancing the thrill of winter sports enthusiasts, this collaboration is in line with Genesis' commitment to luxury, innovation and performance, combining winter extravagance with the finest Swiss craftsmanship. The skis will be displayed alongside both vehicles with a bespoke set of accessories, including a helmet, gloves, ski poles and a Genesis travel bag.

Thank you so much Genesis for one more amazing experience with you!