Hublot Desing Prize 2018

Hello Guys,

I hope you are well and enjoying your week!

It’ s Tuesday , and today I want to share with you about a last week experience, the Hublot Desing Prize 2018 ,which took place at the pre - opening of Grand Basel.

It’s the second time that I attent this event, as last year I had the opportunity to travel to London for the Hublot Desing Prize 2017 (see my post here)

The Hublot Design Prize 2018 stands for the 7 promising designers from 15 countries around 4 contents.

For sure ,for the 6 judges, it was so difficult to choose between the designers, that’s why the prize split up the two winners - inspiration, creativity, and social value as a common thread! "Formafantasma" and "Dozie Kanu" were the big winners, who won the prize of CHF 100,000 .

Objects with symbolic design are in our daily lives around us. They are so well-known that the name of their designer or the name of the design itself has become as well-known as the brand to which they belong. This is the way the Big Bang watch, its rubber bracelet and its innovative design has gone and is still going with the fusion of various materials. This design has become an icon. This is the way Hublot wants to bring and support a new generation of designers. A generation that sees design as a means and the ability to send messages. Whether it is about the fight against inequality, consumption and production in a responsible and sustainable way, the creation of a new connection between people or even about making the unattainable achievable or to stand for more humanity. Seven designers, each of whom has demonstrated in his own way and through the creations, that design has many meanings, can be the bearer of meaning, provide added value and can change things, even the world!

They have talent, they have visions - they are the future of design. Under the eyes of the jury, made up of 6 influential figures from the world of design around the world, the Hublot Design Prize provides a springboard and opportunity to present themselves, gaining greater visibility and visibility. The Hublot Design Prize was launched to celebrate the 10th anniversary of the legendary Big Bang watch and has come a long way: from Tokyo to the manufactory in Nyon to London. For its 4th edition, Hublot decided to organize the award ceremony as part of the first edition of the Automesse Grand Basel. This event offers a new perspective for the automotive world. This fourth edition also shows a new way of thinking about design. For the philosophy of Hublot consists in it: "Be first, be unique, be different" (be the first, unique and different). The Hublot Design Prize 2018 goes to «Formafantasma» and «Dozie Kanu».

Thank you so much HUBLOT for having me , at the pre-opening of Grand Basel and the announcement of the winners of Hublot Design Prize 2018!